When you think of someone who has great presence, what characteristics come to mind? Charisma? Confidence? Credibility? On the flip side, when you think of someone who lacks presence, what comes to mind? Boring? Lackluster? Uninteresting? You could have the best idea or strategy, but if you can’t convey that in a way that inspires others to take action, become engaged or even advocate for that idea or strategy, you lose the opportunity to make a lasting impact.