Building Brand Ambassadors

Align your team’s mindset with your brand promise.​

When 89% of companies plan to compete primarily on the basis of customer experience*, businesses must do everything they can to compete and stay relevant in an ever-changing marketplace. Similarly, each person who represents that company has to stay relevant to the ever-changing needs of their customers, even when the environment around them is volatile and complex. Building Brand Ambassadors equips your people to look inward and find their own personal connection to your brand so that they can outwardly demonstrate and deliver a fully authentic experience.

​This Learning Journey is best for organizations that need to:
Align individual sense of purpose with the overall brand promise

• ​Boost customer loyalty
• Thrive in today’s transparency-based economy
• ​Encourage employee engagement

This Learning Journey is most relevant to:
Individual contributors and team leads directly responsible for Customer Experience (CX)

• ​Cross-functional teams responsible for critical CX initiatives
• Internal shared services groups looking to improve their stakeholder relationships

*Gartner